Ever think it should be you on the cover of those glossy weeklies? Well, here’s your shot: Sephora's new vital animation puts you in the spotlight! No purse-size Chihuahua or underwear-flashing required. Enter your own name, then forward it to your friends to give them some love too!
Posted in
Sephora News
Sephora graced the Home Shopping Network (HSN) today – “Sephora Beauty Premiere Live from 5th Avenue” – hosted by our very own beauty editor, Julie Redfern! (All smiles, stage right.) The first show kicked off this morning at 1 a.m. – offering Sephora's top picks for holiday gifts and beauty tips to navigate the party season – and was a beauty-full success. The proof, of course, being that all the products sold out in two shows, forcing us to cancel today's 4 and 9 p.m. showings. But don't worry: we'll return to HSN in February, with five episodes on the Future of Beauty. Here's a peek at what showcased today: Dior's DiorShow Mascara, Fusion Beauty's Perfect Pout set, Make Up For Ever Essential Eyes, Urban Decay's Urban Ammo and Urban Arsenal palettes, Oscar Blandi Pronto Dry Shampoo, CARGO's 10th Anniversary Signature Collection, T3 travel set, TheBalm Plump Your Pucker gloss sets, Sephora's Creamy Coconut Nectar Duo, Sephora Vanity Brush Set, and Sephora's Whipped Body Delights in Marshmallow Fluff, Ginger Lime, White Peach and Pink Grapefruit. Posted in
Sephora News
finish.
When it comes to complexion products, everyone is adamant about their favorite product. Some prefer foundation, others, pressed powder. Me, I'm a concealer girl. And my life totally changed when I first tried Amazing Concealer. The super-concentrated formula perfectly blends into your skin to cover just about every red spot, purple circle, or blue vein on your face—and since using it, I haven't had a (visible) zit. On Wednesday night, Amazing Cosmetics teamed up with celebrity makeup artist Joanne Gair for en event at Sephora 5th Avenue. Gair, a Hollywood makeup artist who specializes in intricate body painting, signed copies of her new book, Body Painting - Masterpieces by Joanne Gair, while the gals behind Amazing, founders Lisa Thurman and Sue Katz (pictured here with Gair) and spokesperson Sandy Incardona schmoozed with Sephora clients. "It's like 6 degrees of Jo with us," said Incardona. "Jo is friends with so many of Hollywood's top makeup artists, and she gave them our concealer. Now, they call us on their own." Incardona admitted that she's gotten apologetic calls at 7:30 at night requesting more. Gair packaged her two fave products - Amazing Concealer and Powder Set, in a limited edition kit called Jo's Picks. "My friends in the biz call me and say 'you've changed my professional life,'" she says. "Amazing Cosmetics makes my job so much easier." Mine too!
The "biggest little state in the union" is about to get more beauty-full. Sephora is opening at the Providence Place Mall in Providence, RI, on Wednesday, December 6th (to you Rhode Islanders - I tried to schedule a celebretory Water Fire, but they wouldn't bite). And why am I so excited about this? Because I'm a Rhode Islander, born and bred, and I'm going home for the opening. Also key that my parents will no longer wonder what the heck I'm doing with my life. They'll be able to see (and shop) for themselves! Posted in
Sephora News
Our friends (and San Francisco neighbors) at Benefit Cosmetics recently peeked inside their favorite makeup artists’ makeup bags—and found a lot of fun, alternative uses for their top-selling products. I had to share these new “ah-ha!” ideas:
Stila makeup artist Sarah Lucero and national account director Teresa Gabriel just showed us Stila's fabulous lineup for Holiday 2006. Even though it seems too early to even THINK about the holidays, we can't help but give a peek at the Stila Perfectly Kitten Set, a just-for-holiday, Only-At-Sephora gift set that includes Stila's greatest hits: the award winning "Kitten" eyeshadow with an "It" gloss also in "Kitten". Packaged in Stila's signature chocolate brown with dark pink lining clutch, the "Perfectly Kitten Set" also includes a full sized bottle of the All-Over-Shimmer Luminizer that Sarah recommended using in your body moisturizer for a little holiday sparkle. This is definitely one gift you'll want to give -- and get.
On a recent trip to San Francisco, Borba Nutraceuticals founder Scott Vincent Borba, who's famous for his vitamin-infused drinks and gummy bears, stopped into Sephora's Powell Street store to do some shopping our SF beauty writer, Joannie Sevilla. After stopping to help a starry-eyed Borba fan, Scott Vincent indulged us in some breaking news: By Spring of next year, Borba will be partnering with Tarte Cosmetics to launch a vitamin-infused lip gloss called "Inside Out" that combines fabulous lip shine with good-for-you Borba Nutraceuticals. Considering the fact that gloss-addicts allegedly ingest about 2 to 4 pounds of lipgloss in their lifetime, you might as well ingest age-defying nutrients and vitamins while you're at it!
Sephora is opening stores within JC Penney's, and the first locations opened on Friday, in Fort Worth, Miami, Los Angeles, Sacramento, Queens and on jcpenney.com. The experience is totally Sephora: From the music to the shopping bags to the educated beauty consultants, it's just like you're in a Sephora store, but more convenient to shoppers who don't have a Sephora near them: "I'm a Sephora shopper. I like it and now I won't have to go to the mall as often," said Suzanne Riley, a young mother shopping in the new Penney store in Fort Worth, Texas, with her toddler on Sunday. "It's so much more convenient for me. It's one-stop shopping." And most importantly, it'll sell the same cult cosmetic brands, including Bare Escentuals, Bliss, Stila and Smashbox and designer label fragrances of Dior, Escada and Salvatore Ferragamo. Other shops open Friday inside Penney stores in Aventura Mall near Miami, Queens Center in New York, Glendale Galleria near Los Angeles and Arden Fair Mall in Sacramento, Calif. All but Queens Center have free-standing Sephora stores already in the mall. Posted in
Sephora News
How 'bout a round of head-turning, exotically gorgeous lashes? A beauty-full brainchild of Make Up For Ever, The Lashbar on sephora.com offers every possible eyelash look you could dream of "ordering", begetting those out-of-this-world lashes formerly seen only a la haute couture. Pick from 6 styles—A Flair For the Dramatic, Natural Touch, Dark & Lovely, Color Me Bad, Sparkle & Shine, or Featherweight—and drink in your new, fiercely fabulous flutter. —Jessica Anderson, Sephora
Sephora Times Square was buzzing with Benefit's "that gal" competition today—a nationwide search for the girl who's beautiful inside and out—all in honor of the brand's new That Gal Brightening Face Primer. After their beautiful Benefit makeovers, hundreds of hopeful girls auditioned on camera, each giving a 30-second explanation about what exactly makes them "that gal". A dance teacher from Tampa who wants to inspire girls to reach for their dreams ... a big city finance girl who loves and lives beauty (left) ... an Alabamian who literally sang a "that gal jingle" about the importance of motivating young girls ... all very impressive! As we said yesterday, the prizes aren't too shabby either: A feature on EXTRA, a 1-year supply of Benefit makeup, a photo in Lucky magazine, and a talent audition with William Morris Agency. And, if you missed today's event, don't worry: The final audition stop is at Sephora Garden State Plaza tomorrow, 11-6 pm, so you can still make your big debut. —Jessica Anderson, Sephora
Admit it, you're an "it" girl. You've got it—now's your chance to flaunt it. Benefit is on the lookout for "that gal"—you know, sparkling personality, makeup obsessed, beautiful inside and out—and their nationwide search heads to Sephora Times Square tomorrow, and to Sephora Garden State Plaza on Saturday. Come get a makeover, film a 30-second video telling us why you're the one, and await your big-time, glamorous debut. The prizes? A 1-year talent contract with William Morris Agency, a hosting spot on EXTRA, your photo in Lucky magazine, and a 1-year supply of Benefit makeup. Doesn't get better than that, so enter online today, and bring your beauty-full A-game this weekend! Posted in
Sephora News
In 4th grade, I tried to shave my legs before my mom would allow it, and didn’t know to use water. In college, I "bravely" bought wax from an infomercial, and hobbled to class with scaly skinned-chicken legs. So when asked to test no!no!—Sephora’s new hair removal system that "painlessly" de-hairs with Thermicon™ heat wave technology—I balked, naturally. But, I have to say, I was pleasantly surprised. The little heated device—which is smaller than a cell phone and doesn't need water—left me with silky smooth legs and, truly, no pain. Just turn it on, slide it against the direction of your leg hair, and bask in your immediate hairlessness. It nixes hair in a single use, but with continued use, will reduce hair regrowth up to 64%, and leave you with less stubble. Still, hairless perks aside, safety first: Read the directions to make sure you're doing it properly—a green light flickers when you are—and don't pioneer to other skin areas. It's meant for legs and arms only—no matter how tiny that Labor Day bikini might be. —Jessica Anderson, Sephora
We can all start believing those who told us "beauty is on the inside." For those who haven't heard, here's the scoop: The Sephora Beauty Insider Program, and this card, grants you access to private shopping nights, exclusive new samples and a present on your B'day, plus some strictly confidential email updates. To get in the know, click it out, because this is one card you are sure going to want to max out. —Gabrielle Katz, Sephora
Posts
