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With all this talk about keeping "green," I no longer simply recycle my Poland Springs or weekend Corona bottles. No, I rinse out shampoo bottles, soap dispensers, and even have begun snatching plastic out of the hands of strangers to be sure it ends up in a recycling bin. Seems I haven't gone too far: Mercedes-Benz Fashion Week at Smashbox Studios has announced that their October event in Culver City, CA, will be more eco-friendly than ever. "Society is increasingly aware about its impact on the environment, from the clothes we wear to the vehicles we drive," says Carol Goll, of Mercedes-Benz USA. Not only will Fashion Week production materials be eco-conscious—the event will also encourage designers to use fabrics and fibers that take it easy on Mother Earth. Another stand-up-and-applaud moment will be when Mercedes shows off its latest clean diesel technology, Bluetec. With clothiers like Stella McCartney and H&M already using organic cotton and biodegradable materials, we can't wait to see which fashion and beauty moguls will jump on the green wagon next. —Brianne Rieck, Sephora
With all this talk about keeping "green," I no longer simply recycle my Poland Springs or weekend Corona bottles. No, I rinse out shampoo bottles, soap dispensers, and even have begun snatching plastic out of the hands of strangers to be sure it ends up in a recycling bin. Seems I haven't gone too far: Mercedes-Benz Fashion Week at Smashbox Studios has announced that their October event in Culver City, CA, will be more eco-friendly than ever. "Society is increasingly aware about its impact on the environment, from the clothes we wear to the vehicles we drive," says Carol Goll, of Mercedes-Benz USA. Not only will Fashion Week production materials be eco-conscious—the event will also encourage designers to use fabrics and fibers that take it easy on Mother Earth. Another stand-up-and-applaud moment will be when Mercedes shows off its latest clean diesel technology, Bluetec. With clothiers like Stella McCartney and H&M already using organic cotton and biodegradable materials, we can't wait to see which fashion and beauty moguls will jump on the green wagon next. —Brianne Rieck, Sephora
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