Perhaps the most stomach-turning stats from The Skin Cancer Foundation yet: Someone is diagnosed with skin cancer every 30 seconds, and someone
dies from it every 1.2 hours. Still in the mood to roast on that roof-deck? Luckily, the idea of a “sunless” tan is gaining more popularity with the bikini-clad masses, and beauty brands are getting on board, too. Brands like
Clarins,
Shiseido, and
St. Tropez now offer fabulous bronzers that promise the same sun-kissed glow that the
real sun can give—minus, you know, the potentially fatal outcome. What's interesting, though, is taking a look back at the roots of this “bronzed and beautiful” beauty ideal. Where did the glow obsession come from anyway? “For most of the last 500 years, a tan was considered the mark of a hard-working person who toiled outside,” Dr. Jablonski, author of “Skin: A Natural History,” told
The New York Times. “A tan was eschewed by people who considered themselves upper class.” As work moved indoors during the Industrial Revolution, though, a tan became the sign of someone
upper class—someone with the means to lounge around and drink Mai Tai's on the beach all day, basically—and as such, here we are today. So go after that beautiful (and historically-rooted) tan look, by all means. Just make sure you go after it the safe,
“sunless” way, and guzzle that Mai Tai under a nice, upper class
umbrella.
Perhaps the most stomach-turning stats from The Skin Cancer Foundation yet: Someone is diagnosed with skin cancer every 30 seconds, and someone dies from it every 1.2 hours. Still in the mood to roast on that roof-deck? Luckily, the idea of a “sunless” tan is gaining more popularity with the bikini-clad masses, and beauty brands are getting on board, too. Brands like Clarins, Shiseido, and St. Tropez now offer fabulous bronzers that promise the same sun-kissed glow that the real sun can give—minus, you know, the potentially fatal outcome. What's interesting, though, is taking a look back at the roots of this “bronzed and beautiful” beauty ideal. Where did the glow obsession come from anyway? “For most of the last 500 years, a tan was considered the mark of a hard-working person who toiled outside,” Dr. Jablonski, author of “Skin: A Natural History,” told The New York Times. “A tan was eschewed by people who considered themselves upper class.” As work moved indoors during the Industrial Revolution, though, a tan became the sign of someone upper class—someone with the means to lounge around and drink Mai Tai's on the beach all day, basically—and as such, here we are today. So go after that beautiful (and historically-rooted) tan look, by all means. Just make sure you go after it the safe, “sunless” way, and guzzle that Mai Tai under a nice, upper class umbrella.
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