It's Prime Time!

You prime a house before you paint it—after all, you don't want those rough spots peekin' through—so why not prime your skin before you coat it in makeup? Pretty soon, you can: bareVitamins Prime Time—a new lightweight, waterless foundation primer from Bare Escentuals that smooths on invisibly before foundation—is gracing Sephora's beauty-full shelves very soon. (Don't fret; you can buy it online for now.) Prime Time transforms your skin into a smooth, silky canvas, so those flaky patches, wrinkles and fine lines à Granny can't play peek-a-boo through your makeup. And for those of us who are nervous about irritating our sensitive skin? No fears: This wonder primer is allergy-tested and fragrance, oil and preservative-free.


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