Cosmetic Couture

I can't put into words the experience of slipping on my first pair of $80 sweatpants. Put it this way: I don't need to meditate. It was the type of utter satisfaction I can only compare to spritzing $300 perfume. Ever the innovator of overpriced must-haves, Juicy's beauty line stays true to the company's L.A. glam style, and price point. The line's success, which includes Juicy Fruit ($65-$300; does the $300 version comes with a locket and life insurance policy?), has prompted juicy to experiment in the makeup realm. Embossed with Juicy's crest of approval, the limited edition Beachy Bronzer has become quite the buzz at the makeup counter. Too early to say if Juicy will create a complete makeup line, but if anyone can sell $45 bronzer, it's Juicy. —Gabrielle Katz, Sephora


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