Something was amiss during girl's night out this weekend. My friend Jenna—who's beautiful, but admittedly very shy—had this
uncanny ability to turn heads. The waiter beamed at her as he described the soup du jour, those typically nonchalant East Village boys were
chatty at the bar, and I swear the bartender winked as he brought over her Bacardi Diet. "Ok, what gives?" the rest of us pried. Funny enough, turns out her secret is a perfumed one: She had sprayed on a scent, Molecule 01, that claims to actually
attract people to you by mimicking the effect of human pheromones. It consists of a single ingredient, known as "Iso E Super" in the fragrance world, that has a woody-velvety smell and (
allegedly) carries this amazing, super-human, "indefinable radiance to the wearer."
Boston magazine's beauty writer isn't convinced—"I watch for signs that I'm lustily intoxicating all who cross my path. A week in: nothing"—but
British Vogue is admittedly miffed. As their International Beauty Director put it: "The aroma molecule is so complex the body can only metabolise it very slowly so it appears to vanish, then reappears hours later, hovering like a stealth bomber over your skin." All smoke and mirrors in fragrance form? Maybe. But I'm still aching to try it after witnessing Jenna's celeb
status at the bar this weekend. Operation Perfumed Powers—to be continued.
Something was amiss during girl's night out this weekend. My friend Jenna—who's beautiful, but admittedly very shy—had this uncanny ability to turn heads. The waiter beamed at her as he described the soup du jour, those typically nonchalant East Village boys were chatty at the bar, and I swear the bartender winked as he brought over her Bacardi Diet. "Ok, what gives?" the rest of us pried. Funny enough, turns out her secret is a perfumed one: She had sprayed on a scent, Molecule 01, that claims to actually attract people to you by mimicking the effect of human pheromones. It consists of a single ingredient, known as "Iso E Super" in the fragrance world, that has a woody-velvety smell and (allegedly) carries this amazing, super-human, "indefinable radiance to the wearer." Boston magazine's beauty writer isn't convinced—"I watch for signs that I'm lustily intoxicating all who cross my path. A week in: nothing"—but British Vogue is admittedly miffed. As their International Beauty Director put it: "The aroma molecule is so complex the body can only metabolise it very slowly so it appears to vanish, then reappears hours later, hovering like a stealth bomber over your skin." All smoke and mirrors in fragrance form? Maybe. But I'm still aching to try it after witnessing Jenna's celeb status at the bar this weekend. Operation Perfumed Powers—to be continued.
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