KOH Experience Shop: New Look



I'm beginning to lose count now how many facelifts the KOH Experience Shop in Amsterdam has had in the past couple of years.

Back in August, I was told that the KOH Shop would get a new look in autumn. I dropped by the shop last week for a meeting and the following are some shots of the shop. Note: This visit was made at my own cost.


The shop has retained its black glossy furnishings but (what I fondly called) the Walls of Joyful Colours have been given a metamorphosis. There is now only one Wall of Joyful Colours which looks substantially different from the previous version. It is now with slanted display shelves with crevices for the nail polish bottles on display. Each of these slanted sections slides out revealing a drawer filled with KOH polishes.




The shelves for the nail and body care products have undergone only some minor changes.


On the righthand side of the shop, opposite the slanted Wall, there is now an LED glowing display platform with three tiers which changes colour several times per minute (see also the very first image above). The three tiers are packed with KOH polishes. It gives the impression that there are so many KOH nail polish colours in the range, but that's just an impression. There are repeats in the colours. It is visually very impressive though.





The manicure table and the high velvet chairs in the middle of the KOH Shop look the same as before, so I didn't take any pictures of them (you can view them in the write-up of my visit in November 2010). I was told that the metamorphosis isn't complete yet as they are in the process of re-designing the manicure table as well.


Once again, here's the address of the shop in Amsterdam:

KOH Experience Shop
2nd Floor, Bijenkorf Amsterdam
Dam 1
1012 Amsterdam

There is good news for those who do not live in Amsterdam. There is now a KOH Experience Shop in de Bijenkorf in the city of Eindhoven.

de Bijenkorf
Piazza 1
5611 AE Eindhoven

Stay tuned for more on KOH.


My previous visits to the KOH Shop:
November 2009
January 2010
November 2010


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