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What makes for a great photo? According to celebrity fashion photographer Patrick McMullan, it's a white, sparkling smile, which explains why he's working the Bryant Park tents (the Fashion Week mothership) armed with GoSMILE Touch Ups. McMullan requested 1000 of the tiny, teeth cleaning ampoules to help his celeb and editor subjects prep for their photos. "A great picture starts with a pretty smile," says McMullan "That's why I keep GoSMILE Touch Ups in my pocket during Fashion Week. Everyone loves using them because they not only polish the teeth but they freshen the breath. When I snap a photo, I get a more sparkling smile." Here's a picture of McMullan with his precious Touch Ups--and note his handy ampoule-stocked bracelet in the bottom corner!
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