Stella's Organic Groove

Ms. Stella McCartney: It girl, designer, rock-star daughter, mother, vegetarian and—now—international icon for organic skincare. CARE by Stella McCartney—her new luxury line of certified organic skincare, with 100% organic active ingredients and zero petrochemicals or silicones—is all the beauty rage as of late, as industry insiders and consumers alike jump on this new, earthy, eco-friendly bandwagon. Even better though, Stella's line is a step beyond those natural, "go-green" cosmetics, as organic products undergo even stricter production procedures: "With organic farming, the soil is prepped over a 3-year period, and then once growing begins, the grounds are watch-guarded to ensure the environment is protected. Organic growing also bans the use of pesticides and chemical fertilizers that can alter or harm the plants. As for complex organic products such as skincare, the extracts that go into the formulas must come from organic growing. That's why 'green' or 'natural' cosmetics aren't necessarily 'organic.'" CARE products then—like Nourishing Elixir (left), 5 Benefits Moisturising Cream, Radiance+Youth Elixir and Purifying Foaming Cleanser—are all made with ingredients of 100% natural origin, and are, as such, incredibly gentle on your skin too. (As teenVOGUE put it, the cleanser is like washing your face with "velvet.") So, clearly, the only question now is: How can we tap into Stella's impeccable fashion sense next?


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