Fresh opened its South Coast Plaza store in Costa Mesa, California on Monday, with attendees sipping sugar lychee cocktails (a nod to the
Sugar Lychee line) for a good cause: the environment. Not only was the new store lit with energy-efficient fluorescent lights, says
WWD,
but 100% of the opening event proceeds were donated to an environmental group in New York. And it gets greener: A new, very hush-hush makeup item is in the works for next October, all in the hopes of raising more money for the eco-friendly initiative. Helping Mother Earth through your elaborate makeup purchases? Ah, now
there's a fresh reason to go shopping.
Fresh opened its South Coast Plaza store in Costa Mesa, California on Monday, with attendees sipping sugar lychee cocktails (a nod to the Sugar Lychee line) for a good cause: the environment. Not only was the new store lit with energy-efficient fluorescent lights, says WWD, but 100% of the opening event proceeds were donated to an environmental group in New York. And it gets greener: A new, very hush-hush makeup item is in the works for next October, all in the hopes of raising more money for the eco-friendly initiative. Helping Mother Earth through your elaborate makeup purchases? Ah, now there's a fresh reason to go shopping.
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