“Makeup so pure you can sleep in it?” You don’t have to ask us twice. bareMinerals—Bare Escentuals’ foundation line made entirely from crushed earth minerals—is free of preservatives, oil, fragrance, talc, dyes and, you know, every other skin irritant you can imagine. Put simply: Buh-bye, cruddy skin. Fittingly then—and also thanks to today’s “cosmeceutical”-loving market we posted about earlier—bareMinerals has taken rein as a top-selling foundation. (The company raked in over $3 million last year, says The New York Times.) So need to decide which shade of godsend you need? Take a quiz to find out. Que simple. One look at the label on my old foundation gave me the push: Isododecane, Cyclopentasiloxane, Peg-10 Dimethicone ... And I thought my soda addiction was bad. Revised New Year's resolution list 2007: fewer chemicals to my face!
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