Revitalash: Serious Fringe Benefits?

Brush your teeth, apply your eyelash grower, and jump into bed. There's apparently a new nightly method to getting those fluttery, Bambi-like lashes: Revitalash, an eyelash treatment made from a lash-plumping drug called latanoprost. Just apply it to the base of your upper eyelashes like eyeliner, and wake up to lavish lashes in two weeks. Revitalash isn't FDA-approved—latanoprost can permanently discolor the skin, an ophthalmologist told ALLURE—but the creator is a 25-year ophthalmologist himself. Adorably, he actually developed the treatment for his wife—who's eyelashes were damaged through intensive chemo—and donates a portion of proceeds to breast cancer research and education.


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