In the fragrance world, what defines
fresh exactly?
The New York Times recently grappled with this very question. After all, numerous fragrance companies attempt to make that perfect "fresh" scent—with some coming up with genuine interpretations of tulips and spring showers, and others just producing cookie-cutter versions of that same old, manufactured rain smell, a "Febreze for humans of sorts." Take Calvin Klein's infamous CK One, for example. It actually uses the same raw ingredients as a lot of classic laundry detergents, so sure, it conjures memories of all things clean and fresh. But still, it's somehow lacking; a "film-set version of rain." On the other hand, a perfume like
Sugar Blossom (by
Fresh, ironically), is a mix of lily of the valley and grapefruit that does smell fresh, and
uniquely so. So the moral of this story: When it comes to that ever-illusive "fresh" smell, cookie-cutter doesn't cut it. As
The New York Times put it: We want "an HDTV perfume. Not a color photocopy of someone else's idea of freshness."
In the fragrance world, what defines fresh exactly? The New York Times recently grappled with this very question. After all, numerous fragrance companies attempt to make that perfect "fresh" scent—with some coming up with genuine interpretations of tulips and spring showers, and others just producing cookie-cutter versions of that same old, manufactured rain smell, a "Febreze for humans of sorts." Take Calvin Klein's infamous CK One, for example. It actually uses the same raw ingredients as a lot of classic laundry detergents, so sure, it conjures memories of all things clean and fresh. But still, it's somehow lacking; a "film-set version of rain." On the other hand, a perfume like Sugar Blossom (by Fresh, ironically), is a mix of lily of the valley and grapefruit that does smell fresh, and uniquely so. So the moral of this story: When it comes to that ever-illusive "fresh" smell, cookie-cutter doesn't cut it. As The New York Times put it: We want "an HDTV perfume. Not a color photocopy of someone else's idea of freshness."
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