What's YOUR Makeup Personality?

Benefit's gettin' personal. The inside scoop, for any who missed WWD's cover this morning: Benefit is launching their Love Your Look collection in May, a brand new approach to makeup that offers three different takes on neutral makeup, each its own unique “personality.” There’s Lana, the mild-makeup gal, Gabbi, the medium-shade maven and Betty, the dramatic diva—each with eight lipsticks, four long-wearing cream shadows and a sheer blush. So find your calling in one of these lovely ladies and glam it up with your personalized, easy-to-apply shade.

You’re a Lana If … You take your makeup au naturalle. Striving for that fresh “Who, me? Wear makeup?” look, you dust on light neutral shadows and barely there and lip glosses. Mascara? Okay, but just a little.

You’re a Gabbi If … Perfectly polished is the name of your game. You stock that clutch with medium neutrals—your go-to shade—for a pop of color anytime you need it. You like a look that’s subtle, with a little kick of glam.

You’re a Betty If … You’re the life of the party—or look like you are, at least. Armed with deep neutral lipsticks and dramatic shadows, you could glam your way into any V.I.P. party. Then again, why bother? You’re already on the list.

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