What is Diversion? Pureology knows

If you don't know the answer to this question
 - you're not alone. Nine out of ten consumers
 do not know what diversion is.
But you probably have witnessed it.


Diversion is when products are sold in
"unauthorized" places.
 For example, all genuine
Pureology products are
 sold exclusively in salons or spas.
 But you might come
across a few bottles in
your local supermarket, drugstore,
online or at a discounter.
 Salon professional products
 you find outside of a salon or
 spa are considered to be "diverted."

Why Diversion is Bad

Diverted products can be
 counterfeit, diluted formulas,
or old, expired formulas that may
not be safe to use.
Pureology states on all its collateral
 and print material,
 "Genuine Products Guaranteed Only In Salons."
 This means if you buy our products in a
supermarket, drugstore, or any other outlet
 other than a salon or spa,
we cannot guarantee that it is an authentic
Pureology product that will perform as tested.

Are You in Danger?

You could be.
Contaminated or
counterfeit products could
cause irritation or even infection.

Who is Diverting Products?

Products are diverted by
 unauthorized distributors
and salons or their employees,
plus other dishonest individuals
who see profit in piracy.

Don't risk it, don't buy it!
 And tell your friends about
 the potential danger of diverted products!
If you see Pureology products for sale outside a salon,
 please send us an e-mail to
 NoDivert@aol.com with the city,
state and name of the location
 where you saw the products.
 You can also call 800-503-3997
to report diverters.
 We will conduct a full investigation.

In order to protect Pureology

salons and to ensure that

consumers only receive the

 highest quality Pureology

products appropriate for their

 specific hair needs, Pureology

 continues its commitment to

aggressively combat diversion:

Exclusive product coding

 is used to track the movement

 of Pureology products.

This is the method for tracing

products to industry diverters.

 Pureology representatives

 undertake regular shelf sweeps

 at unauthorized retail outlets

 in the U.S. These products are

 subsequently decoded in an

 effort to identify diverters.

Ongoing intelligence procedures

 uncover diversion schemes,

including those involving stores

 and misuse of the Internet.

Diversion information can

be communicated to Pureology

 by calling the Pureology

Hotline at 1-800-503-3997

or by e-mailing us at NoDivert@aol.com

You can help stop diversion!

Pureology offers monetary

 rewards for specific,

supportable information leading

 to the identification and sanction

 of diverters of Pureology products.