The folks at
GoSMILE must be beaming. We touted their tooth-whitening products a few weeks ago—namely, their cute, pocket-sized ampoules—and it seems
WWD has followed suit. GoSMILE creator Jonathan Levine talked market expansion with the magazine, explaining his philosophy that “prestige can have an oral care category.” After all, just a year ago, Levine was airing his products on a simple infomercial. Now? He just appeared on the Home Shopping Network and sells his posh polishers at Sephora and dozens of top salons and spas. (He’s even added fruity flavors to his collection. Those fancy ampoules now come in pear, peach, and mint.) GoSMILE has a host of products out this season—
Advanced Formula B1 Tooth Whitening On The Go,
Lemonade Smile,
Touch Up Refills, etc.—so kiss those yellow-fuzzy-sweater teeth behind. Oh, and make-up with that cup of Joe you thought was tarnishing your pearly whites, too. Looks like you're covered.
The folks at GoSMILE must be beaming. We touted their tooth-whitening products a few weeks ago—namely, their cute, pocket-sized ampoules—and it seems WWD has followed suit. GoSMILE creator Jonathan Levine talked market expansion with the magazine, explaining his philosophy that “prestige can have an oral care category.” After all, just a year ago, Levine was airing his products on a simple infomercial. Now? He just appeared on the Home Shopping Network and sells his posh polishers at Sephora and dozens of top salons and spas. (He’s even added fruity flavors to his collection. Those fancy ampoules now come in pear, peach, and mint.) GoSMILE has a host of products out this season—Advanced Formula B1 Tooth Whitening On The Go, Lemonade Smile, Touch Up Refills, etc.—so kiss those yellow-fuzzy-sweater teeth behind. Oh, and make-up with that cup of Joe you thought was tarnishing your pearly whites, too. Looks like you're covered.
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