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From American Apparel to Dove, corporate America is eschewing real models for real people. Since the company's inception, American Apparel has used real girls, wearing zero makeup, and Dove's Campaign for Real Beauty promotes the beauty of real women through their ad campaigns. Now, high fashion brands are hopping on the real bandwagon: DKNY, Converse and Adriano Goldschmied jeans have scoured Manhattan's Lower East Side for real life hipsters to star in their upcoming ad campaigns. Hmmmm.....large companies are promoting "real" beauty, skinny models are being banned from fashion runways. Do I detect a trend? Perhaps we're finally getting over our obsession with unattainable beauty? What's next--magazine cover celebrities/models being replaced with you and me? Anyone...Anyone...Bueller?
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From American Apparel to Dove, corporate America is eschewing real models for real people. Since the company's inception, American Apparel has used real girls, wearing zero makeup, and Dove's Campaign for Real Beauty promotes the beauty of real women through their ad campaigns. Now, high fashion brands are hopping on the real bandwagon: DKNY, Converse and Adriano Goldschmied jeans have scoured Manhattan's Lower East Side for real life hipsters to star in their upcoming ad campaigns. Hmmmm.....large companies are promoting "real" beauty, skinny models are being banned from fashion runways. Do I detect a trend? Perhaps we're finally getting over our obsession with unattainable beauty? What's next--magazine cover celebrities/models being replaced with you and me? Anyone...Anyone...Bueller?
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