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YouTube specializes in some r-a-n-d-o-m videos—cats doing cartwheels, Grandpa boogie-boarding in the rain—but now we can watch something, you know, constructive. More and more beauty-lovers are posting makeup application tutorials online, The New York Times says, in what YouTube is calling a “huge shift towards being more than entertainment and focusing on how-tos.” Want perfect party makeup? Ask 19-year-old Amy Powell; you'll be her 3,896th viewer. Need to twist your tresses into pigtails? Watch 26-year-old Elessa Vavon's 4-minute video tutorial. The beauty how-to's are seemingly endless; YouTube estimates that posts in this category are in the thousands. The only iffy part: A few are staged in not-so-pretty bathrooms. C'mon now, no one needs a lipstick lesson next to a rusty-crusty sink ...
YouTube specializes in some r-a-n-d-o-m videos—cats doing cartwheels, Grandpa boogie-boarding in the rain—but now we can watch something, you know, constructive. More and more beauty-lovers are posting makeup application tutorials online, The New York Times says, in what YouTube is calling a “huge shift towards being more than entertainment and focusing on how-tos.” Want perfect party makeup? Ask 19-year-old Amy Powell; you'll be her 3,896th viewer. Need to twist your tresses into pigtails? Watch 26-year-old Elessa Vavon's 4-minute video tutorial. The beauty how-to's are seemingly endless; YouTube estimates that posts in this category are in the thousands. The only iffy part: A few are staged in not-so-pretty bathrooms. C'mon now, no one needs a lipstick lesson next to a rusty-crusty sink ...
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